Beau Luzar - APPALACHIAN STANDARD

Appalachian Standard is a veteran-owned craft hemp farm rooted in the heart of the Appalachian Mountains, just outside Asheville, North Carolina. With a deep commitment to protecting pollinators, people, and pets, Appalachian Standard uses organic growing practices to cultivate their premium hemp. Their diverse product lineup includes everything from bulk flower and prerolls to vapes, salves, tinctures, and edibles, each crafted with care and quality in mind.

* Pre-existing products and photos created by Appalachian Standard, Boujee Bear mascot

This campaign shines a spotlight on their CBD edibles, specifically their candy collection. Breaking away from the typical clean aesthetic of hemp products, this campaign embraces the fun, playful, and distinctive spirit that Appalachian Standard is known for. Targeted at their loyal customer base, as well as the new generation stepping into adulthood, this campaign welcomes anyone 21 and older, regardless of gender or lifestyle.

PRINT ADVERTISEMENTS

Single Page Ads

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Double Page Ads

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INDOOR APPLICATIONS

AIRPORT SIGNAGE : This advertisement works great for consumers in airports because CBD can be used to help alleviate flight anxiety and stress.

INTERACTIVE MALL SIGNAGE : This interactive billboard is to help engage with the consumers and personalize their experience. With this flavor quiz, the consumer will be able to hand-pick their options.

OUTDOOR APPLICATIONS

FOOD TRUCK : With pop-events involving a food truck, the consumer is able to try free samples and get introduced to the brand without the hassle of online ordering.

VENDOR MARKET : Another way for "free" advertising, and increased foot traffic, having a tent or booth at local markets.

MINI CAMPAIGN

This campaign is a collaboration with college campuses throughout the country. With products such as CBD edibles, and students being ridden with stress and anxiety from their studies, they become the prime audience. College campuses are also a great place to expand the brand to different demographics.

POP-UP ON CAMPUS : 3-D vectored visual of a tabled event on college campus.

SOCIAL MEDIA & MARKETING

Showcasing in-depth and interactive perspectives to the brand, but also acts as a space to promote the business, update consumers on restocks, new products, and upcoming events.

APPALACHIAN STANDARD

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