Beau Luzar - APPALACHIAN STANDARD

Appalachian Standard is a veteran-owned craft hemp farm rooted in the heart of the Appalachian Mountains, just outside Asheville, North Carolina. With a deep commitment to protecting pollinators, people, and pets, Appalachian Standard uses organic growing practices to cultivate their premium hemp. Their diverse product lineup includes everything from bulk flower and prerolls to vapes, salves, tinctures, and edibles, each crafted with care and quality in mind.

* Pre-existing products and photos created by Appalachian Standard, Boujee Bear mascot

This campaign shines a spotlight on their CBD edibles, specifically their candy collection. Breaking away from the typical clean aesthetic of hemp products, this campaign embraces the fun, playful, and distinctive spirit that Appalachian Standard is known for. Targeted at their loyal customer base, as well as the new generation stepping into adulthood, this campaign welcomes anyone 21 and older, regardless of gender or lifestyle.

PRINT ADVERTISEMENTS

Single Page Ads

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Double Page Ads

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INDOOR APPLICATIONS

AIRPORT SIGNAGE : This advertisement works great for consumers in airports because CBD can be used to help alleviate flight anxiety and stress.

INTERACTIVE MALL SIGNAGE : This interactive billboard is to help engage with the consumers and personalize their experience. With this flavor quiz, the consumer will be able to hand-pick their options.

OUTDOOR APPLICATIONS

FOOD TRUCK - SAMPLES : With a branded food truck, the consumer is able to try samples and get introduced to the brand without the hassle of ordering online.

VENDOR MARKET : Similar to the food truck, having a tent at a vendor market is another great way for “free” advertising. Especially if the brand is targeting young adults, free samples, after ID checks, are the best route.

MINI CAMPAIGN

The mini campaign is a collaboration with college campuses throughout the country. With products such as CBD edibles, college students are ridden with stress and anxiety making them the prime audience for not only sampling, but to expand the brand to different demographics.

SOCIAL MEDIA

APPALACHIAN STANDARD

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INSTAGRAM PROFILE

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FACEBOOK PAGE

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